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Friday,
March 21, 2003
UnumProvident was about to release a new
portal to replace their corporate intranet
portal. They commissioned BT to create a
comical video to introduce UPCentral and
to detail its features. The purpose of the
video was to give pre-training familiarity
of the new intranet portal to UnumProvident
employees nationwide. Screenshots and walkthroughs
of routine tasks abounded, so BT used a
little humor in the presentation to create
an entertaining and memorable experience.
BT
incorporated 3D animation, and inserted
video shorts including employee interviews
and 50's and 60's commercial clips. Flash
MX animation was used for product demo illustration
and QuickTime compression was employed to
maintain the best image quality possible.
Creative voice over techniques in Flash
MX repurposed a 1950's character animation
as the host of the show.
An award for Best Presentation
was given to BT for their work on the UPCentral
Rollout Video. The video was shown internally
to all UnumProvident employees nationwide
laying the groundwork for the new UPCentral
Portal release the following week.
A
few comments about the video:
"Impressive!
I give UPCentral 5 stars!! and I nominate
Dee for a Golden Globe. ... you and your
team are brilliant and operate with style
and humor..... us HR geeks will have to
live vicariously through you. Thanks for
the laugh today - I really needed it."
- Sue Masterson
"First,
I just returned from Portal introduction.
... it was one of the most entertaining,
bes t
presentations I’ve ever seen introducing
something like this. Not sure who all was
involved in putting the movie together,
but if the Portal itself is half as good
then we really have something. "
- Mike Jenkins
"Innovative,
Intense and Appealing! It brought a tear
to my eye and kept me on the edge of my
seat. I was so enthralled, I forgotto eat
my popcorn!"
- Sharmelle Thomas
"I
thought it was great. I came back to HR
and told everyone about it. I also saw someone
from the law department asking about it
and I told them they needed to go to the
meeting."
-
Sherry Shipley
“I
can’t wait for the sequel!”
- Richard White
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